Odrek Rwabogo expands Export Opportunities for African stories at the UFF

In a recent forum organized by the Uganda Communications Commission (UCC), Ugandan filmmakers gathered to explore export opportunities for their films. The keynote speaker, export development expert Odrek Rwabogo, left the attendees filled with hope and excitement for the journey of exporting their films internationally.

Odrek Rwabwogo addressing the audience at UCC during the Film as an Export Forum

Odrek Rwabogo emphasized the significance of differentiating African content by showcasing its unique perspectives and cultural touches. He believes that films are powerful mediums for telling restorative, healing, and inspiring stories that have a global impact.

Rwabogo introduced the concepts of 'points of parity' and 'points of difference' in international competition. While all countries strive for excellence in technical aspects like design, marketing, and pricing, it is the unique aspects of a nation's story that set its content apart.

Africa's rich history and untold stories provide a fertile ground for compelling content, according to Rwabogo. He urged filmmakers to embrace storytelling as a tool for expressing their distinct perspectives and initiating global conversations.

Filmmakers keenly listening to Rwabogo's speech

Rwabogo highlighted the immense potential of Uganda's cultural heritage as a source of inspiration for films that resonate with audiences worldwide. He encouraged filmmakers to draw from their cultural traditions to create films that connect with people on an emotional level.

Rwabogo's speech generated great enthusiasm among filmmakers. They expressed gratitude for his guidance and recognized the importance of exporting authentic African stories. They pledged to leverage his insights to craft films that not only entertain but also contribute to a deeper understanding of the continent's cultural and historical tapestry.

The forum featured a diverse range of speakers, including Chike Nffowaih, co-founder of the Silicon Valley African Film Festival, Fabian Lojede from South Africa, and Segalola Aboaba Olunaike from Multichoice Nigeria. These speakers offered insights on how governments and filmmakers can leverage the talent and expertise of the African diaspora, co-productions and incentives for producers.

L-R, Chike Nffowaih, Segalola Aboaba Olunaike and Fabian Lojede

As Ugandan filmmakers embark on this exciting new chapter, they are urged to embrace the principles of authenticity, differentiation, and storytelling outlined by Odrek Rwabogo. By leveraging their unique cultural perspectives, they can create films that not only export the beauty of Uganda but also contribute to the global conversation about African identity and its relevance in today's world.

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